--- title: Mazama Blog description: Learning how to use Facebook Pixels is essential for creating a solid marketing plan that will take your sales to the next level. image: https://images.unsplash.com/photo-1504868584819-f8e8b4b6d7e3?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1055&q=80 --- [![Mazama](https://blog.mazamamedia.com/hs-fs/hubfs/MazamaMedia_April2020/img/logo.png?width=1000&height=1138&name=logo.png "Mazama")](https://blog.mazamamedia.com/) - [home](https://www.mazamamedia.com/) - [WHO WE ARE](https://www.mazamamedia.com/who-we-are) - [CASE STUDIES](https://www.mazamamedia.com/case-studies) - [PRICING](https://www.mazamamedia.com/pricing) - Resources - [EBooks](https://www.mazamamedia.com/ebooks) - [Podcasts](https://www.mazamamedia.com/podcasts) - [Blog](https://blog.mazamamedia.com/blog) - [![facebook](https://blog.mazamamedia.com/hubfs/MazamaMedia_April2020/img/fb.png "facebook")](https://www.facebook.com/MazamaMedia/) - [![instagram](https://blog.mazamamedia.com/hubfs/MazamaMedia_April2020/img/insta.png "instagram")](https://www.instagram.com/mazamamedia/) - [![linkedin](https://blog.mazamamedia.com/hubfs/MazamaMedia_April2020/img/linkdin.png "linkedin")](https://www.linkedin.com/company/mazamamediabend) ### Get a Quote # Mazama Blog # Facebook Pixels: Getting the most out of your website [Bud Torcom](https://blog.mazamamedia.com/blog/author/bud-torcom) May 27, 2020 10:22:50 AM Having a website that's put together well and looks good is just one step toward having a [successful website](https://blog.mazamamedia.com/blog/websites-that-convert-blog). But taking that website and using it to create more sales is what you really want to see. That can be done by making sure that you have an [effective marketing campaign](https://blog.mazamamedia.com/blog/social-media-marketing-1), and get the most out of that website. ![Analyzing data with Facebook Pixels](https://images.unsplash.com/photo-1504868584819-f8e8b4b6d7e3?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1055&q=80) So wouldn’t it be great if there was a way to pull data from your website that gives you further insight into the people that are looking at your products. The good news… There is a way that you can do this! And it all starts with setting up pixels on your website.   **WHAT IS A PIXEL?** A pixel is a tool that is installed on your website that measures just how effective your website, or advertising is. Making sure that your website and Facebook ads are working hand in hand to convert to sales. The pixel can track 9 different actions people can take on your website: 1. Page views 2. Searches on the website![Pnline Shopping](https://images.unsplash.com/photo-1563013544-824ae1b704d3?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjEyMDd9&auto=format&fit=crop&w=1050&q=80) 3. Add to cart 4. Items added to a wish list 5. Started check out process 6. Added payment information 7. Made a purchase 8. Form submissions 9. When someone signs up for a service By installing a Facebook pixel into your website you can gauge performance, track visitor interactions and re-target people for potential sales.   **USING DATA TO CONVERT:** So now you have all of this great information on how people are interacting with your website and your ads. That info is invaluable. That allows you to retarget those people that may not have made a purchase on your website. You can also take a look at that info and see what types of people are buying from you. That helps you create a custom audience that you can target. Like minded people that are more likely to buy from you. If you would like to see this put into action watch this video: That is smart marketing tactics, that make your dollars go further. This information is invaluable and allows you to put your funds behind something that is sure to bring in results. If you would like to learn more about using pixels and how we can create a great campaign click [here](https://www.mazamamedia.com/). We have even more great tips on using Facebook to get results for your company. Click below to access the E-course. [![Download the Free E-course](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/6835969/ad670732-3b5a-4c46-ae2d-028b457c8da0.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/6835969/ad670732-3b5a-4c46-ae2d-028b457c8da0) ## Read On ### [Social Media Marketing: The Five Keys to Conversion Social media marketing can seem to be a foreign language. But it doesn’t have to be!](https://blog.mazamamedia.com/blog/social-media-marketing-1) ### [TikTok: Buyer Beware TikTok burst onto the social media scene and quickly gained traction among the younger crowd.](https://blog.mazamamedia.com/blog/tiktok-buyer-beware) ### [Nurturing Leads: 6 Steps to Convert Leads into Sales Generating leads.](https://blog.mazamamedia.com/blog/lead-nurturing) ## Want to Receive Tips from Mazama Media in Your Inbox? © 2020 MAZAMA MEDIA (541) 728-0558 | [info@mazamamedia.com](mailto:info@mazamamedia.com)   |   336 SW Cyber Dr. #100 Bend, OR 97702 - [![facebook](https://blog.mazamamedia.com/hubfs/MazamaMedia_April2020/img/fb.png "facebook")](https://www.facebook.com/MazamaMedia/) - [![instagram](https://blog.mazamamedia.com/hubfs/MazamaMedia_April2020/img/insta.png "instagram")](https://www.instagram.com/mazamamedia/) - [![linkedin](https://blog.mazamamedia.com/hubfs/MazamaMedia_April2020/img/linkdin.png "linkedin")](https://www.linkedin.com/company/mazamamediabend)